Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz. However, I’m here to say that you shouldn’t let technology rule the roost. Keep your professional outlook rosy by considering the following 10 digital marketing issues.
SEO is King
Search engine optimization (SEO) is vital for increasing your web traffic. Search engines drive more than 85 percent of the traffic that leads to websites. When someone searches for a particular keyword or key phrase via a search engine, most people never click past the third page of web pages. Furthermore, most people make their choice from the first five websites listed on the search results. Utilize SEO to increase your visibility, and make getting into the top 10 sites on search engines your goal.
Score with Social Media
There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 รับทำ seo million users worldwide, and 31 percent follow a brand online. YouTube is second only to Google as the largest search engine on the planet. Put these social media megaliths to work for you, and include social media in your digital marketing plan. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.
While adding new web content is one of the best ways to gain traffic on your website, you might not think your old content has enough staying power. However, digital archives of web content offers social benefits by giving potential customers information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard’s cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.
This is the year that searching on-the-go will go hog wild. Searching using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I’ve noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.